Sequence matters. Content written on a site search engines cannot crawl is money set on fire, so the plumbing goes first.
01 · Technical SEO
A full crawl of the site, then the fixes — not a PDF of findings handed back to you. Indexation, duplication, redirects, canonicals, sitemaps, structured data, mobile rendering and page speed.
- Crawl and index coverage repair
- Canonicals, redirects and parameter clean-up
- Sitemap and
robots.txt hygiene
- Schema markup across key page types
- Core Web Vitals remediation
02 · Local SEO
For most small businesses this is the whole ballgame. The map pack sits above the organic results and is decided by a different set of signals.
- Google Business Profile build-out and upkeep
- Category, service and service-area accuracy
- Citation and directory consistency (NAP)
- Review generation that does not breach guidelines
- Location and service-area pages that are not templates
03 · Content architecture
One page per thing a customer wants, organised so both a reader and a crawler can see how the site fits together. Fewer, better pages beats a blog nobody reads.
- Keyword research mapped to buying intent
- A page per service, per problem, per place
- Internal linking that concentrates authority
- Titles and descriptions written to be clicked
- Pruning or merging pages that compete with each other
04 · Measurement
Rankings are a leading indicator, not the point. We track positions because they move first, then report on the clicks and enquiries that follow.
- Position tracking on a defined keyword set
- Search Console and analytics configured properly
- Click and impression trends by page and query
- Enquiries attributed back to organic search