The website
- Where it is hosted, by whom, on what
- Speed on real devices, not a lab score
- Security, patching and backup status
- What is broken, stale or quietly failing
How it works
Audit, blueprint, build, then manage.
Four stages, in that order, with a decision point after each one. Nothing gets built before it has been written down and costed, and you are never committed further than the stage you are in.
Stage 01 · two weeks, fixed fee
Audit
We find out what you actually have. Not a crawl report from a tool — a written read on the site, the search footprint, the AI visibility and the software spend, by someone who then has to live with the answer.
Findability
- Index coverage and technical blockers
- Positions on the terms that would pay
- Local presence and profile accuracy
- Whether assistants name you, and who they name instead
The stack
- Every subscription and its annual cost
- Overlap, waste and unused licences
- The handoffs still done by hand
- Single points of failure
You keep the audit either way. If the honest conclusion is that you do not need us, that is what it will say.
Stage 02 · one week
Blueprint
A written plan in plain language: what to fix, what to build, what to connect, what to cancel — in priority order, with a cost and an expected effect against each line.
- Ordered by payback
- The cheap, high-impact work first. Several items are usually free and take an afternoon.
- Costed per line
- Each item carries a price, so you can approve some and defer others without renegotiating.
- Honest about effect
- Where the outcome is uncertain, it says so, rather than promising a percentage.
- Portable
- Written so another supplier could execute it. No obligation to use us for any of it.
- Yours
- Delivered as a document you own, not a slide deck we present and take away.
Stage 03 · scoped from the blueprint
Build & implement
The approved lines get done, in the agreed order, against the agreed price. You get a short weekly note on what shipped — not a project-management portal to log into.
How the work runs
- Fixed scope and fixed price per approved line
- Weekly written update; nothing to chase
- Changes to scope quoted before they happen
- Site stays live throughout — migrations are staged
What you end up holding
- Every account in your name, admin rights included
- A written runbook for how it is all put together
- Training for whoever touches it day to day
- The tracking in place that makes stage four possible
Stage 04 · month to month
Manage & report
The ongoing engagement: the site stays healthy, the search and AEO programmes keep running, and one report a month tells you where it stands. Cancel with thirty days' notice, keep everything.
- Every month
- Updates on request, monitoring, the SEO and AEO work, and the one-page report with written commentary.
- Every quarter
- A short call to re-read the numbers and re-order the priorities. Thirty minutes, not a workshop.
- Whenever
- A standing invitation to ask before you buy software. It is usually a five-minute answer and it has saved clients real money.
- What we need from you
- Under an hour a month: approve a short list, answer a few questions only you can answer, read one page.
Next step
Start with the audit.
Two weeks, a fixed fee quoted before it starts, and a written read on your site, your search visibility and your software spend that is yours to keep.